Here’s some great advice from someone who has been there and done all that- long ago. Seth Godin. The author of many best sellers, Seth gives his advice to authors in a 2006 blog post which is worth reading/re-reading, as the case may be.
Prem Rao : Stories from a Story Teller
Stories from a Story Teller
Prem Rao : Stories from a Story Teller 