“The Trillion Dollar Coach”: Schmidt, Rosenberg & Eagle

Google has become a household name across the world. Like in the old days one frequently said, ” Take a Xerox” for making a photocopy, Google has become synonymous with searching the internet. Looking for some information? ” Just Google it”, we are told! Of course, this search business is only one part of this huge tech giant which was incorporated in 1998 and had revenues of $182 billion in 2020. With this as context, let’s talk about this book.

When a former Executive Chairman of Alphabet (the holding company of Google), and a Senior VP who headed the Products team in Google, along with Google’s Director of Executive Communication write a book together – it does create a buzz. That book is “The Trillion Dollar Coach” by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle. It is described as the Leadership Playbook of Silcon Valley’s Bill Campbell.

Who might Campbell be? Many may wonder. Simply stated, the authors of the book (like many other Silicon Valley leaders, some legends even, amongst them) , were all coached by Campbell. He, by the way, started life as the coach of a relatively small University football team.

Bill Campbell helped create over a trillion dollars in market value, hence the title of the book. He was associated with companies like Google, Apple and Intuit. It was under his guidance that a large number of corporate tech honchos made their mark in the demanding world of business. The names of the executives he coached reads like a roster of The Who’s Who in Silicon Valley and the world of big tech.

He was so much a part of Valley lore that many did not know that Campbell was not from here. He was born in western Pennsylvania and attended Columbia University in Manhattan. Needing a job, he became assistant football coach in Boston College. He was reasonably successful as a football coach without having a spectacular record. When he was 39, he switched careers by joining the advertising firm J Walter Thompson. He then worked for Kodak till 1983 when John Sculley offered him a job in Apple. Here he was the VP of Sales and Marketing then became the CEO of Apple’s software company Claris.

His next assignemt was CEO of a start up called GO Corporation but that closed down in 1994. He was then offered the position of CEO of Intuit which he led till 2000. He became a full time coach when he was invited to Kleiner Perkins to become a coach for its portfolio companies. The rest, as the say, is history. Till he passed away in 2016, he was a major influence in the many businesses he was associated with as an executive coach.

The book has many lessons in leadership for today’s executive. The format used highlights the key take aways by means of chapter summaries. The book makes for easy reading without the jargon usually associated with books on management and leadership.

So, if you want to become an effective leader in today’s business world, make it a point to read this book. Campbell’s lessons will surely help you become more successful.

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