The Covid 19 pandemic has brought about sweeping changes in our lives, many of which we wouldn’t have thought possible even five years ago. The use of the internet both for work and for leisure has increased so dramatically over the last few years that people are now talking of “digital wellness.”! Some popular social media sites, like Facebook for example, and makers of devices, like Apple, for example are providing you with the means to bring an abrupt end to your browsing if you exceed laid down limits of time!
In December 1995, only 16 million people or 0.4 % of the world’s population used the internet. In March 2021, this figure had shot up to 5,168 million or 65.6 % of the world’s population, says an article in The Global Village Online.
With such huge growth, one can imagine the competition you, as a business or indeed any organization with a digital presence, face to attract and hold the attention of internet users. The amount of work they do online – and the staggering work hours- is now forcing people in many countries to cut down on their discretionary time online.
So, your website has to be capable of grabbing and holding that attention, which is fleeting, at best . The experience at your website will determine whether or not the person will come back! He/she has so much choice these days, that they would simply go elsewhere for their needs.
Some of the main factors that users value in a website are :_
- Ease of use. Can they navigate easily? Is the site too cluttered with so much information and so many options that it is confusing and complex? Many cite the example of Amazon being a site that is considered easy to use, despite the plethora of choices.
- It Should Work! Very basic, but frequently we see websites that have links that don’t work, information that is woefully outdated, and an overall feel of being sloppy. Such websites are probably doing more harm than good to the interests of that organization.
- Both Attractive and Functional: yes, it has to look good and at the same time work like, to use an old world phrase, a “well- oiled machine”. After all, it represents your business. It is often the first interface with the customer/potential customer. At times, designers in their attempt to dazzle the visitor to the site load so many widgets and jazz on to the page that it becomes sluggish and takes ages to load. No one has that kind of time to wait, these days!
- Mobile Friendly: this wasn’t a big consideration when we entered the internet age, but now it has become one of the most important features. The reason is that more people use mobile phones to access the internet than ever before.
- The Four Second Test: read this article in Forbes which is indeed an eye-opener. With rapidly decreasing attention spans – an average of 8 seconds for millennials and 2.8 seconds for a younger Gen Z, the content on your page becomes that much more crucial. If it can’t convey what you want in four seconds, it fails the test!!
These are some of the factors that will determine the success of your website in today’s world. Let’s remember that good, bad, or ugly, your website reflects you!