Aiyyo Shraddha

Have you come across Nandini Rao, teacher in Bul Bul Vidya Mandir? Or, Reena Dalal, India’s biggest Makaan Matcher? You will recognize her as the same lady who speaks on National Doctor’s Day, On Goal Setting, On Adoption of Stray Dogs, and on HR practices with equal flair and aplomb. She is none other than Aiyyo Shraddha, who has 1.55 lakh subscribers for her YouTube channel, 20k followers on Twitter, 352,000 followers on Instagram, and 318,000 followers on Facebook!!

Shraddha, is for me, one of India’s best entertainers on view at present. In a world of stand up comedy, where it is considered fashionable in some circles, to have vulgar language, with a lot of f’s and b’s and other expletives thrown in for good measure, she stands apart for her clean- yet remarkable funny shows.

Her shows are what in the old days used to be described as “family” shows. This means -from the grinning 8 year old to the gurgling 80 year old- all can understand and appreciate her wit and humor. Her themes are based on current goings on and naturally topics like Covid, work from home, and all that is going on around us feature in one form or another.

Shraddha, I understand, is a girl from Mangaluru who grew up in Mumbai- hence the mastery over Marathi shown from time to time in her shows. She is equally adept at English, Kannada, Tulu, and Hindi. This is a useful part of her armory, where she can adapt to different roles. Talking of which she plays several roles in the same episode. In a popular series, she is a young lady herself, besides being both her mother and her father!

Like in most middle-class Indian families, her parents too encouraged to do well in academics. Predictably, like many of her background, she completed her engineering and worked for a few years in the IT industry. She then realized that her true calling was in entertainment. She was a RJ in a popular Kannada channel Fever 104FM for nine years. I think the creative resume she sent was one of the best I have ever seen.

Later she became a host/anchor in Colors Kannada and later head of non-fiction content there. She is now on her own, producing , directing, filming and acting out her content on different social media channels. She also played the role of the fiesty landlady of a Women’s PG in Bengaluru in the Amazon Prime hit film, “Pushpavalli”.

In case you haven’t seen her shows yet, do check them out. I am sure those expressive eyes and knock out punch lines will draw you back to her shows, as they do for me.

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