I got the opportunity to read Prasoon Joshi’s latest book recently. It is called, “Thinking Aloud: Refections on Emerging India” and was published by Rupa in January 2019. In today’s India, Prasoon Joshi hardly needs any introduction. He has become an extremely well-known personality, not just because of his achievements in the field of advertising, of which there are so many, but also because of his association with the Hindi film industry as a lyricist and screen play writer which have made him a famous figure in Bollywood. He also happens to be the current Chairman of the Central Board of Film Certification, known more commonly in India as the “Censor Board” !