“Personal Branding, Storytelling and Beyond” by Dr Amit Nagpal & Dr Prakash Hindustani

Not often do authors in India venture into sharing their knowledge in as simple yet effective a way as Dr Nagpal and Dr Hindustani have done in their eminently readable book, ” Personal Branding, Storytelling and Beyond.” Actually the concept of personal branding was somewhat alien to our business/corporate society in India. With our businesses largely having roots in benevolent patriarchy, it was  often considered impolite, impertinent and even arrogant to speak of your strengths, your achievements and the talents you have to offer. India has changed and so have expectations of the world around us. In this day and age, if you don’t work on developing your personal brand, no one else will.  Continue reading ““Personal Branding, Storytelling and Beyond” by Dr Amit Nagpal & Dr Prakash Hindustani”