My Podcasting Journey: The Next Steps

In my blog post of August 12 titled, ” Learn About Podcasting” I wrote about my first steps in the world of podcasting. Now that I have published 26 episodes in my podcast show: “Prem Rao- Stories From A Story Teller”, it’s as good a time as any to do some stock taking!

To re-cap, I began with two podcasts in March 2021 then there was a break till mid-June 2021. I then started again in right earnest. I am happy that the number of “plays” till date has crossed 550. Anchor FM where my podcast show is hosted informs me that “Plays” are the number of times your podcast episodes have been streamed or downloaded across all listening platforms. I am extremely happy with Anchor and would recommend it as a good platform for any newbie/budding podcaster.

As is obvious, the approach of a podcaster depends on the type of podcast show he/she has. Alexander Santo has this informative post on “8 Types of Podcasts”. Going by this, as of now, my podcast show falls in the category of ” Repurposed Content” as it has its origins in the blog posts I wrote.

Based on what I have observed, here are some action steps that I plan to do next:-

  1. Firstly, I need to increase the duration of my podcasts. Now that I have got the hang of things and have learnt the basic steps so to speak, the time has come to strengthen the content. I find that the longest podcast I have made so far is only about 9 minutes. In my podcast show, there is (as of now) a single speaker, that is me, and I haven’t graduated to doing interviews yet. My podcasts have largely been reviews of books that I have enjoyed reading, with a few other non-book related podcasts thrown in for good measure. I should aim to increase each episode to a minimum of 15 minutes -over time. I am told 15 to 30 minutes is a good time for podcasts on news and trending items by a single host without any guest or other voice in the show. My show falls in this space.
  2. I may even consider going back to my first few podcasts to check whether their content can be strengthened . I know, of course, that in the end it is the strength of the content more than the duration of the podcast that will make it succeed. While I have spoken about the books in my reviews, I have not spoken much, if at all, about the authors. A few interesting things about each author may make that episode more interesting to the listener.
  3. It is certain that I should , again over time, graduate to having guests on my show and interact with them. Shows with such ” interviews” often last from 30 to 60 minutes, for each episode. This type of podcasting calls for a higher level of skills which I hope to acquire over time.
  4. Having made a start with a frequency of two podcasts per week- on Sundays and Wednesdays- I should not give up this momentum. It is tempting to fall back to just one episode a week! I should build on the initial enthusiasm and continue to meet the demands placed on me to deliver two episodes every week.
  5. Now that more than 25 episodes have been published, perhaps it is time to re-evaluate the Introduction and the end- which is currently played at the start and end of each episode. That may need some tweaking too!

So that was a quick update on where things stand in my podcasting journey, and my plans to take it forward.

Learn About Podcasting

The never ending process of learning continues on a daily basis. No, I am not talking of life’s lessons in general but about my new found passion for podcasting. My podcast show: ” Prem Rao: Stories From A Story Teller”continues to grab my time and attention. I am happy to say I have published 16 episodes so far, most of them being on books that I have read.

My podcasts are available on some of the biggest platforms in the podcasting world such as Apple Podcasts, Google Podcasts, Spotify, Anchor, and more recently on Amazon Music, as well.

There is an old saying that has remained firmly in my mind, ” A fool is one who doesn’t learn from his own mistakes. The wise guy is one who learns from his mistakes, but the wisest of all s the one who learns from others’ mistakes.” That’s so true, isn’t it?

I decided to see what other’s had experienced and learn from them. Michael Leonard , has shared his experiences of one year of podcasting, which I found interesting. Besides, I liked the title too. ” 12 Lessons From 12 Months of Podcasting.”!

Another informative blog post came from W. Mark Whitlock on ” 4 Lessons Learned From the First 4 Months of Podcasting & Studio CMO” . This post is a year old but the numbers mentioned are staggering. There were over 1.4 million podcasts and more than 34 million episodes out there, so you know the competition as it were. The good news is that more and more people, and not just in the United States are listening to podcasts. I guess one of the beneficiaries of the new life created by the Covid19 pandemic all over the world have been podcasters, since many- across different age bands- have taken to listening to podcasts in the last year or so.

I am pushing 70 but in a sense, we are all students aren’t we? NPR – and they don’t need an introduction- has a detailed guide: “Starting Your Podcasts- A Guide For Students” which has many strong points for the beginner in podcasting.

The excitement is high. I am conscious of the fact that I have a long way to go, but hey, I have made a start! So, happy listening, folks!