Today, I thought I would share my views on that important part of the book, which some authors ignore at their own peril. I, of course, speak of the back cover. Many authors, particularly first-timers, feel their job is done once they have written the book and handed it over to the publisher. I submit that you the author have a huge role to play in making the best use of the back cover. Continue reading “Ignore The Back Cover At Your Peril”